When is a nudge enough?
Pelle G. Hansen comments on nudge, smoking and the Big Gulp Ban in light of Sarah Conly's interview on her new book Against Autonomy and her recent NY Times Op Ed.
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iNudgeYou conducts nudge-exper...
By merely substituting larger plates (27cm) with smaller plates (24cm) at a lunch serving 500 CEO’s we reduced food waste by 26%.
read moreNew article from us: Nudge and...
We are happy to announce that our article 'Nudge and The Manipulation of Choice' has just been published in the European Journal of Risk Regulation.
read moreFinancial nudge: The classic e...
People struggle to save enough for retirement, but a redesign of the pension plan can help. "Save More Tomorrow" is the classic financial nudge.
read moreNudging in 1′s and 0R...
The green footsteps nudge has already proven that it's possible to nudge litter into the bin, but what happens when we throw digital technology into the mix?
read moreScience.dk reports on iNudgeYo...
Our nudge-experiments at The Opera House, Copenhagen have reached the science communication media site, "science.dk" (videnskab.dk).
read moreCase Feature: Nudging Adolesce...
In this post Sille Krukow gives a case presentation of how iNudgeYou-Development implemented the nudge to help young people comply with complex tax regulation.
read moreiNudgeYou does health nudge ex...
By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%.
read moreEthics: Framing and medical ch...
A new article takes up the issue of nudge and ethics. The article argues how framing certain medical treatments more favorably might be ethically optimal.
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