The green footprints reach Ash...

Jul 14, 2014 by

A town in the district of Nottinghamshire has looked to Denmark for inspiration to prevent littering. The green footsteps from...

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Online apps and Real-Life Beha...

May 17, 2014 by

Feedback isn't just feedback when it comes to behaviour change. In creating sustainable behaviour change technologies are no longer just extensions of our intentions.

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BBC reports on traffic-nudges ...

Apr 18, 2014 by

Some weeks ago BBC contacted me to learn more about how visual illusions and other nudges can be used to improve traffic safety. Today their article went online with some nice examples.

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Fighting tuberculosis in Moldo...

Apr 3, 2014 by

Tuberculosis (TB) remains a huge challenge for the public health sector in Moldova despite the best efforts made by all involved. Among the primary concerns is the increasing rate of the multidrug-resistant tuberculosis in Moldova...

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GreeNudge Wins Award

Feb 17, 2014 by

Danish Nudging Network stakeholder, GreeNudge, has been named the winner of a prestigious award for their innovative work on climate change.

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When prescription works better...

Feb 10, 2014 by

Substituting prescription for proscription we’ve succeeded in nudging inconsiderate smoking down by more than 50% in our most recent field experiment on more than 4.000 smokers.

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LSE talks on the Ethics of Nud...

Feb 5, 2014 by

Is nudging people’s behavior through policymaking ethically defendable? London School of Economics recently hosted an event on ‘The Ethics of Nudge’.

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Another Nudge-illusion to slow...

Feb 2, 2014 by

During the years we’ve covered several illusions to nudge traffic safety. Here’s a cartoon addition to the...

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Boosting Household Investments...

Jan 13, 2014 by

Non-financial factors are as important as financial factors in household decisions to invest in energy efficiency, suggesting a role...

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