When prescription works better...

Feb 10, 2014 by

Substituting prescription for proscription we’ve succeeded in nudging inconsiderate smoking down by more than 50% in our most recent field experiment on more than 4.000 smokers.

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Monitoring Post: Nudge Unit Sp...

Feb 8, 2014 by

On February 5 the spin out of the UK Behavioural Insights Team was officially announced. This post gathers some central articles from across the net.

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LSE talks on the Ethics of Nud...

Feb 5, 2014 by

Is nudging people’s behavior through policymaking ethically defendable? London School of Economics recently hosted an event on ‘The Ethics of Nudge’.

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Another Nudge-illusion to slow...

Feb 2, 2014 by

During the years we’ve covered several illusions to nudge traffic safety. Here’s a cartoon addition to the...

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