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INudgeYou-team is a research innovation experiment in Guerrilla Research originally initiated in 2010 by The Initiative for Science, Society & Policy (ISSP) at Roskilde University and University of Southern Denmark. The iNudgeYou team work at the intersection of applied behavioural science, public institutions, NGO’s and private stakeholders with the aim of developing and scientifically validate behaviour change strategies for closing the gap between pro-social intentions and actions. INudgeYou is thus devoted to help improving the health, wealth, sustainability and happiness of citizens and society at large.