Pelle Guldborg Hansen

When is a nudge enough?

Apr 28, 2013 by Pelle

Pelle G. Hansen comments on nudge, smoking and the Big Gulp Ban in light of Sarah Conly's interview on her new book Against Autonomy and her recent NY Times Op Ed.

New article from us: Nudge and...

Mar 20, 2013 by Pelle

We are happy to announce that our article 'Nudge and The Manipulation of Choice' has just been published in the European Journal of Risk Regulation.

iNudgeYou does health nudge ex...

Feb 11, 2013 by Pelle

By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%.

Bridging the Gap Between Behav...

Nov 26, 2012 by Pelle

November 22, 2012 Pelle Guldborg Hansen gave a talk at The Economist Life Science Frontiers Conference: Bridging The Gap Between Science and Healthcare.

The ‘Big Gulp Ban’ – a n...

Oct 8, 2012 by Pelle

Is NY's Big Gulp Ban a nudge? It turns out it is both a nudge and a ban. This piece unravels the many layers of the matter and the surrounding discussion.

“New Knowledge” fe...

Oct 2, 2012 by Karsten

Academic outreach is close to our hearts. Thus, we were happy to see that this month's issue of Ny Viden features an interview with Pelle on it's front cover.

While the public square is the paradigm example of a public space - the architectural principle for auto-generating common knowledge and thus of crucial social and political importance - toilets are...