InfoStorms – The hardwir...

Jun 9, 2014 by

The hypothesis of InfoStorms is that modern information technologies are bound to magnify and amplify phenomena for which biased individual and social information processes threaten to distort truth, making us more vulnerable to err than ever before, and on a much larger scale.

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Online apps and Real-Life Beha...

May 17, 2014 by

Feedback isn't just feedback when it comes to behaviour change. In creating sustainable behaviour change technologies are no longer just extensions of our intentions.

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BBC reports on traffic-nudges ...

Apr 18, 2014 by

Some weeks ago BBC contacted me to learn more about how visual illusions and other nudges can be used to improve traffic safety. Today their article went online with some nice examples.

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Monitoring Post: Nudge Unit Sp...

Feb 8, 2014 by

On February 5 the spin out of the UK Behavioural Insights Team was officially announced. This post gathers some central articles from across the net.

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Another Nudge-illusion to slow...

Feb 2, 2014 by

During the years we’ve covered several illusions to nudge traffic safety. Here’s a cartoon addition to the...

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When is a nudge enough?

Apr 28, 2013 by

Pelle G. Hansen comments on nudge, smoking and the Big Gulp Ban in light of Sarah Conly's interview on her new book Against Autonomy and her recent NY Times Op Ed.

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New article from us: Nudge and...

Mar 20, 2013 by

We are happy to announce that our article 'Nudge and The Manipulation of Choice' has just been published in the European Journal of Risk Regulation.

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iNudgeYou does health nudge ex...

Feb 11, 2013 by

By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%.

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Bridging the Gap Between Behav...

Nov 26, 2012 by

November 22, 2012 Pelle Guldborg Hansen gave a talk at The Economist Life Science Frontiers Conference: Bridging The Gap Between Science and Healthcare.

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