New article from us: Nudge and...

Mar 20, 2013 by

We are happy to announce that our article 'Nudge and The Manipulation of Choice' has just been published in the European Journal of Risk Regulation.

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Case Feature: Nudging Adolesce...

Feb 13, 2013 by

In this post Sille Krukow gives a case presentation of how iNudgeYou-Development implemented the nudge to help young people comply with complex tax regulation.

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Nudge Theory: 3 concerns answe...

Aug 9, 2012 by

New possibilities means new worries When Thaler and Sunstein coined the term “nudge” in 2008, the reception of this new approach...

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Nudge Theory: Your mind on aut...

Jul 24, 2012 by

This blog post gives a short introduction to the automatic system as it looks from a dual process theoretic view-point and shows some of the errors in decision making that it can lead to.

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Nudge theory: The mechanics of...

May 3, 2012 by

Nudge theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral...

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Green nudge: The Wattson clock...

Feb 3, 2012 by

Green nudges may improve the road to a more sustainable world. We take a look at how the Watson Clock nudges you to cut down on the electricity.

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How to Nudge Alzheimer’s...

Dec 30, 2011 by

The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive.

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